Why we built PrepNest
The problem
When you're expecting your first baby, the shopping list feels endless — and everyone has a different opinion about what you "absolutely need."
What we did
We analyzed thousands of real conversations where parents openly shared what they actually used, what collected dust, and what they wish they'd bought sooner.
The result
PrepNest Plan — a curated, personalized product list that matches your real situation. Every product is scored by real parent feedback, organized by category, and filtered to your budget and feeding plans.