Why we built PrepNest

When you're expecting your first baby, the shopping list feels endless — and everyone has a different opinion about what you "absolutely need."

We wanted to cut through the noise. So we analyzed thousands of real conversations where parents openly shared what they actually used, what collected dust, and what they wish they'd bought sooner.

The result is PrepNest Plan: a curated, personalized product list that matches your real situation — not someone else's. Every product is scored by real parent feedback, organized by category, and filtered to your budget, living space, and lifestyle.